Blink
"The Power of Thinking Without Thinking"
Malcolm Gladwell

".In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem."

Bottom-Up Marketing
Al Ries & Jack Trout

".(companies) must be willing to take traditional theories of long-term strategic planning, mission statements, goals and annual budgets and dump them. Ries and Trout's revolutionary marketing theory turns this conventional wisdom upside down. Instead, they say that in today's competitive, fast-changing business environment a company should find a tactic that works and then build it into a strategy."

Buzz
"Harness the Power of Influence and Create Demand"
Marian Salzman, Ira Matathia & Ann O'Reilly

".(the authors) don't just talk theory; they show you how buzz marketing works. They walk you step by step through the process of identifying Alphas and Bees, influential individuals who can best ensure that your message is spread to your target audience. They also present proven techniques for creating the illusion of spontaneity, taking advantage of existing social networks to carry your message just where you want it to go, and managing dialogue in a way that puts consumers to work for you."

Cluetrain Manifesto
"The End of Business as Usual"
Rick Levine, Christopher Locke, Doc Searls & David Weinberger

".Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter faster than most companies.Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity."

Competitive Advantage
"Creating & Sustaining Superior Performance"
Michael Porter

"..In an earlier book Competitive Strategy, Michael E. Porter introduced his acclaimed techniques for analyzing industries and competitors. Now, in Competitive Advantage, Porter.describes how firms can actually create and sustain a competitive advantage in their industry. Competitive Advantage shows managers how to evaluate their competitive position and implement the specific action steps necessary to improve it."

Creating Customer Evangelists
"How Loyal Customers Become a Sales Force"
Ben McConnell & Jackie Huba

".(the authors) know how to take your company's best customers and build them into influential, loyal, and enthusiastic evangelists. In Creating Customer Evangelists, you will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can drive sales for your company."

Deviant's Advantage
"How Fringe Ideas Create Mass Markets"
Ryan Mathews & Watts Wacker

".The Deviant's Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market."

Fall of Advertising and the Rise of PR
Al Ries & Laura Ries

"..Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull, and Zara have been built with virtually no advertising."

Full Frontal PR
"Getting People Talking About You, Your Business or Your Product"
Richard Laermer & Michael Prichinello

".With entertaining case studies, Full Frontal PR breaks down the publicity process and demonstrates how you can use the press productively. You'll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective."

Inside the Tornado
"Marketing Strategies from Silicon Valley's Cutting Edge"
Geoffrey Moore

".In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market.Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm.he explores its effects not just on marketing, but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership."

Leap
"A Revolution in Creative Business Strategy"
Bob Schmetterer

".(the author) shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."

The Perfect Store
"Inside EBay"
Adam Cohen

".In this brisk, engaging chronicle of one of the most stunning success stories in American business history, Adam Cohen takes us inside eBay the corporation as well as into the community of eBay's passionate users. His book reveals the many surprising ways in which eBay's "virtual marketplace" has indelibly changed not only the face of American business but the cultural landscape of the twenty-first century."